Manifest verification
Signed publisher content can be checked for origin and integrity before it is packaged as inventory, replacing inference with verification. Verification is free.
C2PA for Ad Tech
How advertising platforms use C2PA verification to separate authentic publisher inventory from AI-generated made-for-advertising content.
The problem
Why ad tech needs provenance
Made-for-advertising sites filled with AI-generated content are absorbing a growing share of programmatic spend, and detection-based filters lag every new model. Buyers are asking for proof of where inventory comes from. Another probability score does not answer that. Provenance turns content authenticity into a verifiable attribute of the placement.
What you get
What C2PA gives ad tech platforms
digitalSourceType labeling
Human-made editorial and AI-generated filler separate cleanly by machine-readable label, the signal made-for-advertising filters try to approximate.
Trust List anchoring
Verification chains to the official C2PA Trust Lists, so the authenticity signal is standards-based and portable across the ecosystem, not proprietary to one vendor.
Standards-based proof
The official C2PA Conforming Products List records Encypher as a conformant generator product at assurance Level 1, with generation and validation coverage across 20 media types (conformance dated May 26, 2026). Encypher's claim-signing and timestamp authorities appear on the official C2PA Trust Lists. That matters when an authenticity signal has to be defensible to both buyers and sellers.
Go deeper
See it on your own content
Content authenticity becomes a verifiable signal instead of a probability score.