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Encypher in the media.

Talks, podcasts and articles from our team. We talk about labels that show who made a work, and about AI licensingContent licensing: An agreement that lets someone use content on set terms, such as for AI training or AI answers.. Press play to watch a talk here.

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Title card: Erik Svilich beside the Usage Lab screen, under the words Tell AI what it can do with your content.
Our newest talk: From Content Credentials to AI licensing and attributionIPTC Photo Metadata Conference, September 2026.

Talks and panels.

Our hosts include the IPTCIPTC: The news-industry body that sets photo metadata fields and vocabularies, including the digital source type values C2PA uses., the film festival in Cannes and a state senator. The talks cover Content CredentialsContent Credentials: The public name for a C2PA label, often shown as a small CR icon that opens who signed the content and what they declared., new AI laws and pay for the people who make the work. Each one has its own page with a recap and every word.

Podcasts, interviews and articles.

We spoke with these shows and news sites about content provenanceContent provenance: The record of where a piece of content came from and how it changed, carried with the content itself., C2PAC2PA: The Coalition for Content Provenance and Authenticity: the group that publishes the open standard for content labels. labels and watermarksWatermark: A mark placed in the content itself, visible or hidden, so it can be found again after the file is copied.. Each link takes you to the source.

Podcasts

  1. Erik Svilich

    Media and the Machine, August 2026: Anthropic Is Watermarking AI Content. Publishers Need the Other Half. Erik and the host, Rob Kelly, talk about what the new labels mean for news sites.

  2. Erik Svilich

    The Disruption Is Now, August 2025: Ai4: Agents, startup investing with $10k, and AI's provenance problem. Erik joins the host, Greg Matusky, at Ai4. He says AI firms cannot yet tell where the text they train on came from.

Interviews

  1. Erik Svilich and Matt Kaminsky

    Beeler.Tech, August 2026: Publishers have a content provenance problem, but C2PA is only part of the conversation. Liz Moorehead asks Erik and Matt why news sites wait so long to label their work.

Articles

  1. Eddan Katz

    AI Frontiers, August 2026: AI Content Must Now Carry a Label. Cameras Are Next. Eddan says what the new EU and state rules ask of AI firms and camera makers.

  2. Eddan Katz

    KALW, August 2026: Landmark AI transparency law takes effect in California. Eddan tells KALW what the new state law gives people who read online.

  3. Eddan Katz

    NBC Bay Area, August 2026: California implements new regulations on generative AI. NBC Bay Area reports what Eddan said at the press event in Sacramento.

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