Matt Kaminsky serves as Chief Commercial Officer at Encypher, where he leads commercial strategy, partnerships, and revenue operations. He joined Encypher to build the commercial side of content provenance infrastructure as the market for AI content licensing matures.

Matt brings 13+ years of digital media and ad-tech revenue leadership. He held senior roles at Mediavine, one of the largest ad management platforms for independent publishers, Enthusiast Gaming, and Space Cow Media. His time at Digimarc and Via Licensing gave him direct experience in IP licensing frameworks, the structures through which content rights are packaged, priced, and transacted at scale.

At Encypher, Matt translates the technical capabilities of C2PA text provenance and multi-media signing into commercial frameworks. He works directly with publishers on licensing agreements and AI companies on compatible infrastructure arrangements, drawing on his ad-tech background to position provenance as the foundational layer for the AI content economy.