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Matt Kaminsky. Chief Commercial Officer at Encypher.

Matt helps publishers and AI teams put content labels to work. He spent more than 13 years building sales teams for publishers and ad tech firms.

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Matt Kaminsky, Chief Commercial Officer at Encypher

His record.

Each fact links to a source you can check.

Chief Commercial Officer
He leads sales and partners at Encypher. Source: Beeler.Tech, August 27, 2026.
Ad tech and publishing
He spent more than 13 years building sales teams for ad tech and publishing companies. He worked at Mediavine, Enthusiast Gaming and Space Cow Media. Source: his LinkedIn profile.

What he does at Encypher.

A camera, an AI image tool and a newsroom system each add the same C2PA label; a browser, a social app and a checker each read that same label.
Many tools build on one standard, so a label made in one tool can be read in another.
  • He helps publishers join our free Publisher Program. They sign their work with a C2PAC2PA: The Coalition for Content Provenance and Authenticity: the group that publishes the open standard for content labels. label and keep 100 percent of their licensing revenue.
  • He helps teams that use AI label what it makes, for the EU AI ActEU AI Act: The European Union's law on artificial intelligence, which includes rules for marking AI-made content. and California law.
  • He works on how a label can help ad buyers trust the pages they buy.

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