- Erik Svilich, Founder & CEO | Encypher | C2PA Text Co-Chair
Field notes on content provenance, AI rules and getting paid.
32 notes from the team that wrote the standard for labeling text. Search them, or pick a topic.
What we write about.
- Labels
- C2PAC2PA: The Coalition for Content Provenance and Authenticity: the group that publishes the open standard for content labels. labels show who made a work and if it changed. That record is its provenanceContent provenance: The record of where a piece of content came from and how it changed, carried with the content itself.. It rides in the file's metadataMetadata: Data stored beside the content in a file, such as author, camera or date. Many tools strip it when they copy or upload a file..
- AI rules
- The EU AI ActEU AI Act: The European Union's law on artificial intelligence, which includes rules for marking AI-made content., its Article 50Article 50: The EU AI Act rule that AI-made content be marked in a form software can read, and deepfakes disclosed. and the Code of PracticeCode of Practice on AI-generated content: The EU's voluntary rulebook on marking and labeling AI content, published in final form on June 10, 2026.. What they ask of firms that make or use AI.
- Licensing
- AI licensingContent licensing: An agreement that lets someone use content on set terms, such as for AI training or AI answers., and what robots.txtrobots.txt: The file on a website that tells crawlers which pages they may fetch. can and cannot stop.
- Marks
- How a watermarkWatermark: A mark placed in the content itself, visible or hidden, so it can be found again after the file is copied. is not the same as a signed label.
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