Encypher blog
Authors of the C2PA text-provenance standardAuthors of the C2PA text-provenance standard: building infrastructure for the AI content economy.
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Authors
of the C2PA standard for unstructured text
Journal
Research, standards, and market analysis from the team building content provenance infrastructure.
· Erik Svilich, Founder & CEO | Encypher | C2PA Text Co-Chair
Anthropic plans an invisible watermark for Claude-generated text and signed C2PA provenance for supported files. The two marks answer different questions and have different limits.
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· Encypher Team
Reddit's win against Perplexity is a DMCA anti-circumvention ruling. The technological lock the court analyzed belonged to Google, and robots.txt played no part in it.
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· Encypher Team
EU AI Act Article 50 applies August 2nd, 2026. Providers and deployers need tested records of machine-readable marking, disclosures, and exceptions from day one.
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· Encypher Team
Most publishers assume the EU AI Act is someone else's problem. That assumption is wrong. The August 2 enforcement date creates obligations for anyone who publishes content online or deploys AI tools.
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· Encypher Team
EU AI Act Article 50 compliance requires two marking layers minimum. Organizations building metadata-only or watermark-only solutions face a gap the Code of Practice makes clear.
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· Encypher Team
AI licensing revenue now flows through marketplaces requiring machine-readable provenance. Publishers without this infrastructure are invisible to the systems that would pay them.
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